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MEMSIC (MEMS): Won Electronic Products Magazine 2012 POY Award

MEMSIC, Inc. (Nasdaq:MEMS) provides semiconductor sensor and system solutions based on integrated micro electro-mechanical systems. MEMS solutions are available for:

Automotive —
  • Electronic Stability Control
  • Rollover Protection
  • Motorcycle Fall Over Detection
  • Headlight Leveling
  • Vehicle Alarm
  • Vehicle Dashboard Compass
  • Vehicle Dynamics Testing
Industrial —
  • Vibration Monitoring
  • Projector Auto Keystone
  • Balance Module – Washing Machines
  • Antenna Stabilization
  • Agriculture & Construction Equipment
  • Towed Sonar Arrays
  • Building Automation

Consumer —

  • Mobile Handset
  • PMP – Personal Media Player
  • Digital Camera (Dsc)
  • Personal Navigation Device (Pnd)
  • Toys And Games
  • Appliances
  • Game Controller

MEMS today announced its winning of the prestigious “Product of the Year Award” (POY) from Electronic Products magazine for the MMC3316xMT, its three-axis magnetic sensor.

The extended range of the MMC3316xMT of +/- 16 Gauss full-scale, enabled by MEMSIC’s proprietary Anisotropic Magnetoresistive (AMR) technology, is the widest available today. As a result, it provides design engineers with a solution that is highly insensitive to placement adjacent to magnetic components on the pc board. Combined with its ultra miniature 2.0 x 2.0 x 1.0 mm LGA package, it provides maximum design flexibility for space critical applications. Additionally, its low power consumption of 0.16 mA at a 7 samples-per-second rate, accuracy of +/- 2.0 degrees and noise density of 2.0 mG at 16 Gauss have made it a product of choice for mobile phone/tablet suppliers.

Last year’s POY was awarded to MEMSIC’s MXC6226xC, an ultra-small, two-axis accelerometer.

Electronic Products POY’s are considered one of the electronic industry’s most prestigious and selective award competitions for new product introductions.

John Newton, MEMSIC’s Vice President of Marketing, commented:

The three-axis MMC3316xMT magnetic sensor is the industry’s highest performance device in terms of noise and ultimately heading accuracy. This is a direct result of the company’s strategic decision several years ago to pursue Anisotropic Magneto-Resistive (AMR) technology, which has historically been used in higher performance industrial and avionics applications. MEMSIC optimized the technology and is the first supplier to bring the cost of AMR down to price levels where it can compete in the mobile consumer market.Compared with low-cost, lower-performance Hall sensors, the MMC3316xMT delivers 5x lower noise, and 3x lower power consumption, at comparable or better price points.We are very excited about this product and it is gratifying to receive this recognition by the highly credentialed Electronic Products editorial staff.